The first franchise store of Adidas Originals was set up in Berlin Germany in
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According to the constant exchange rate to calculate, the sales revenue in the Greater China region was grown 26%, reaching 385 million Euros. The core sportive performance series has played a prominent impellent role for the sales revenue's growth. Both the distributors' shops and the
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Adidas opened 1175 sub branches in China last year. At present, they have 6700 sales outlets, and the corporation's annual sales amount in Chinese market has already surpassed 1 billion Euros. Adidas will keep on enlarging investment, expanding e-sales platform and extending storage logistics market in China. It has been anticipated that in the year of 2012, there will be double-digit growth in Chinese market sales. Thanks to wholesale, retail and other businesses' double-digit growth, Adidas group's sales revenue in the year of 2011 was increased 13% than what they had expected, which reached 13.3 billion Euros, creating a new record high. Adidas had anticipated in last year's November that being benefited from the final match of European Championship and London Olympic Games, in the year of 2012, the corporation's earnings per
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