For whatever reason you got off track with your MLM
Business
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desire to achieve MLM success. How do you put the past behind you and start
fresh? Achieving success on the second, third, even fourth try is always
possible! Here's a highly effective MLM training tip that will help you get back
on the fast track.
Frank sent in this question: Tim, how do I start
over? Should I try to reactivate my old downline or just move on?
Throughout my life I have set many goals. But I've recently realized
that I've been doing something that is not healthy. Here's what I've been
doing:
I set a
goal
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near the original goal. On one side of that fork is an immediate success; on the
other side of that fork is an immediate failure.
If immediately after
deciding on a goal I have immediate success, then I determine BECAUSE I HAVE
PROOF that I am good at it and I will continue on and do well and achieve that
goal. However, if I have an immediate failure then I determine BECAUSE I HAVE
PROOF that I'm not good at it and will continue on and fail at achieving that
goal.
Let me give you an example: As a boy, my goal was to play
baseball. The pitcher throws a baseball and whether by luck or by practice I
manage to hit the ball. I now have an observable "proof" that I successfully hit
the ball. I then determine that I'm good at it and will continue on with the
thoughts in my head that I'm good at it - normally that leads to
success.
However
Jared
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thrown I miss the ball and strike out, I then determine (by observing the proof)
that I'm not good at it. However, since I'm not a "quitter" I continue playing
baseball but I do so with the thoughts in my head that I'm not really good at
it.
So I've been using the initial success or failure to determine if I'm
really going to succeed at my goal or not! But in
reality
James
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just prior to that successfailure I determined that I wanted to play baseball -
that is the only thing that matters! The unhealthy thing that I've been doing is
- forwarding the observable - as if THAT is the most important
thing.
Here's how my analogy of playing baseball turns into a great MLM
training lesson: I feel many people in network marketing are - forwarding the
observable - that they've not had immediate success - therefore they continue to
fail at it.
When people start network marketing they will very often
"test" if they're good or not - and then DECIDE IF THEY'RE GOOD BASED ON THE
IMMEDIATE "PROOF." This in my opinion only leads to failure.
The correct
approach would be that they DECIDE TO SUCCEED IN NETWORK MARKETING. PERIOD. The
most healthy thing to do is to disregard the "proof" because the proof isn't the
goal!! It's just evidence that you need better MLM training or more
practice.
So with that thought in mind, let me answer Frank's question.
Frank, the way you start over is to go back to your original goal and start THAT
over - but don't carry your failure with you. Really start new. When you start
new think in terms of what you need to get good at.
In baseball, there
are three broad subjects one must get good at: throwing the
ball
J.J.
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marketing there are also three broad subjects one must get good at: inviting,
presenting and training.
The things that you "fail" at are not failures
at all - they are simply identification points of where you need to improve your
MLM training. If in playing baseball I strike out, I can determine that I'm not
good at baseball or I can use that as an identification point of an area I need
to improve at - which is hitting the baseball.
There is a tool called
Pocket Tracker that I created to determine the "identification points" in the
activity of network marketing. It is a list in sequence of what I and you need
to do every day. If you can't get past - let's say step 4 in the sequence - that
identifies the specific area you need to improve on. Keep doing that step until
you can do it well and can consistently get through the whole
sequence.
So that was step one of starting over - which is really getting
YOU started over. Step two is to decide whether you want to try to reactivate
your old downline or not. Whether you can succeed at "resurrecting the dead" or
not is dependent on everything I've written above - FOR EACH
PERSON.
Everyone who is no longer active in your downline has simply
determined that they're not good at it. Before you contact them, I would
recommend that you make sure you've fixed whatever it was about your training
that caused people to fail. You can succeed at bringing some of them back in -
but you can only do so by offering something new to them. I recommend that
"something new" be MLM training that really works.
Summary of how to
start over:
1. Create a new goal for your network marketing business. Not
just mentally or on paper - but REALLY start new. DROP THE PAST. If you really
dropped the past you would not have fear of contacting prospects.
2.
Identify the specific area(s) you need to get good at by following the step by
step sequence as given in Pocket Tracker.
3. Once you have gotten good at
each area of the
business
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Inviting Formula (see steps below) with them to determine what they needwant.
This will be slightly different than a prospecting call because now you need to
find out what they needwant as it pertains to training.