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According to related statistics, the reasons for consumers to buy , has been already turned to the cultural needs of the purely functional requirements. Functional requirements on the need to use wood floor, and cultural needs is for consumers like wood floor, enjoy.

Today, social development has entered into individuality and self-respect of the times. Consumers choose standard wood floor, it has been by the "I need to, I chose" becomes "I like it, I choose." It is against this background, wood consumption occurs in transition, consumers prefer to buy from the traditional large-scale industrial products, into a pursuit of handcrafted wooden flooring brings individuality and fashion sense. Antique floor popularity, is a good example, future personality style wood or business will be sold to break the bottleneck of weapons.

Said that in order to improve the flooring own cultural expression, so that the structure, modeling simple, limited creativity wooden floor transformed into a cultural product, living at home floor taken "out of the floor at the floor, out of the border to see the ; approach, from ancient Chinese culture, western classical culture, modern culture and other art forms to absorb nutrients and creative inspiration. Such an approach life home floor, large floor peer learning.