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A user can fit the palm sized stick in a compartment inside the controller and bring it to a friend's house, and access and play an entire game library so long as the friend has an HDMI port or USB slot in their TV. Runescape gamestick plans to support local Runescape player for up to seven controllers, which connect via Bluetooth, at a time. Playjam, established in , launched as a multimedia company before moving into Runescape games. rs3 gold CEO Jasper Smith and CMO Anthony Johnson developed the concept and design for Runescape gamestick last year, and after several iterations led to a prototype, the team launched a Kickstarter in January to produce the Runescape gamestick. Vega says the team's $ , target was reached in six hours, and once the media caught on, Runescape gamestick raised a total of $ , . Runescape gamestick was soon joined by former PopCap development director Sameer Baroova, who was tasked with creating a game team which now includes Vega. "We've been talking to developers, and many of those are making more than one game each," Vega explains. Any Android game will work on the Runescape gamestick, with some optimization for the controller and of assets intended for TV screens."It's not a complicated process, it just slightly depends on the original game," he explains. "Unity, GameMaker, any kind of codebase that you can export, we support."So far the Runescape gamestick's roster of partnerships looks robust, with Madfinger's Shadowgun, Pixelbit's Naught, and Hutch Runescape games' Smash Cops already on show for the current hardware. Developers can also determine their own business models, including free, paid and microtransactions oriented. As a publisher, Runescape gamestick operates under the standard revenue split. "We scrapped tiers, due to the fact we want to give developers the ability to price Runescape game as they want."Playjam is also proud of its parental controls, given Runescape gamestick aims to be friendly to a family room. Age ratings include , , and years of age, and parents can lock the stick to specific age groups and require a password for anything above it. "The dev will choose their age rating and we'll check; we have a list of submission criteria for each age group." The company hopes that the ease of porting to its platform will lead many Android developers to view Runescape gamestick as a beneficial alternate revenue stream, especially for those who are already in discussion with Ouya. Ouya, launched this week, has currently sold out its first round of hardware on Amazon and at Runescape gamestop in just about a day, while Runescape gamestick's commercial launch has been deferred to end of summer.Vega stops short of identifying a rivalry with the fellow Android based TV hardware, though, suggesting a rising tide can benefit all hardware makers who want to bring mobile Runescape games into the living room. "The other point is that at the moment, with the next gen consoles coming out. we're not going after people who are deciding between a PS and an Xbox One. We include mid core to casual gamers, and we'd expect people to have, for example, a PS and a Runescape gamestick.