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Wise designers of offerings will go to great lengths to make it hard for people
to do the wrong thing. Most vehicles with automatic transmissions won't start if
they are not in Park or Neutral. That design helps avoid having the vehicle take
off unexpectedly.

But even the wisest designer can be outfoxed by people
who are confused. A crucial piece of a lawn mower that had to be assembled was
made in a peculiar shape so that it could only be attached in the correct way.
But an impatient assembler ignored the directions and tried to put the piece on
in the wrong way.

When that didn't seem to
work Kevin
White Bears Jersey , the assembler got out his tools and bent the piece to
fit the way he wanted to attach it. Fortunately, someone later noticed the error
. . . and the impatient assembler, now red faced, re-bent the piece back into
some semblance of its correct and peculiar shape and attached the part
properly.


While attending events at the home stadium of the New
England Patriots football team, many people park in small lots behind businesses
that are up to 2 miles from the stadium. Others come by train and have to walk
across a large parking area from the station to reach the stadium.


Realizing that people at football games occasionally imbibe an alcoholic
beverage or two, the stadium's designers must have wondered how they could keep
these people from getting lost after the game and wandering around in roadways
where they might be injured or cause automobile accidents.

Many people
would have dealt with this situation by having an army of police on hand. But
the Patriots play in a small town. You couldn't hope to round up enough police
to do this in the way that a metropolitan police force might.

You could
also build underground walkways for the entire routes, but that's pretty
expensive.

What would you do?

The Patriots hit on a simple
solution. All the remote parking sites on the north and the train station are
connected by painted lines on the adjacent sidewalks that lead from those sites
to the corner of the stadium that's next to the pro shop.

After the
game Elite
Hroniss Grasu Jersey , you go to the pro shop, find your colored line and
follow it until you reach your vehicle or train. There's the same system from
the south part of the stadium to the off-site parking lots in that direction.


If you are too dazed to find the start of your colored line, there are
parking lot attendants everywhere who can easily direct you to your colored
line. In a few key places, there are short pedestrian tunnels so the cars can
whiz by overhead. In a few other places where people may be tempted to jaywalk,
one or two police officers are stationed on large horses so they can quickly
intercept people before they make a dangerous mistake.

Rarely do you see
anyone walking where they shouldn't be . . . but there are bound to be a few
foolish people in any crowd. You could only restrain those few people by
assigning personal guards.

How might a similar approach be applied to
AIDS prevention? It takes two to pass on an AIDS infection. Providing social and
economic incentives to people to communicate their AIDS-infected status could be
a big help. In some communities, a few of those who have such infections have
chosen to add tattoos on intimate parts of their bodies that indicate that they
are infected. Such tattoos help others realize the risk involved in transmitting
bodily fluids during sexual relations with these infected people, and also help
the infected people find partners who are also infected. So rather than being
increasingly isolated from other
people Elite
Eddie Goldman Jersey , for some this self-identification has brought more
closeness.

If it were more socially acceptable to be seen as an infected
person, such tattoos or other emblems could be located where they were more
visible. That adjustment would also serve as a reminder to uninfected people
that perfectly healthy looking people can have AIDS. Seeing such indications
could then not only serve as a reminder of what behaviors are helpful and
harmful, but could also provide opportunities for couples and families to bring
up the subject of how to avoid infection.

This idea of advertising your
infection status gets to be a problem, of course, if the use of the tattoo or
emblem becomes compulsory. That raises all sorts of legitimate concerns about
privacy and individual rights.

If that point isn't clear to you, think
about how you would feel if you had any kind of infection (including the flu)
and you were required to wear an ugly hat until the infection had passed. You
probably wouldn't like that very much, would you?

But if you were
honored as being a good and loving person because you wore the ugly hat and the
choice was
yours Elite
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follow?

How can you embed your profitable growth message into your
offerings?
Author's Resource Box

Donald Mitchell is an author of seven books including Adventures of an
Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The
2,000 Percent Solution
Workbook Womens
Hroniss Grasu Jersey , The Irresistible Growth Enterprise, and The
Ultimate Competitive Advantage. Read about creating breakthroughs through 2,000
percent solutions and receive tips by e-mail by registering for free at