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锘? People go through four stages before any revolutionary
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but not important. 3. I always said it was a good idea. 4. I thought of it
first. -- Arthur C. Clarke Give customers something they value more than the
competition offers at the same age. After a decade of applying this approach, your position
will be virtually unassailable and the helpful habits well ingrained. Despite
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focus on outperforming in providing new forms of value and greater amounts of
continuing value at current price levels. Business concepts are only as good as
the amount rn to be outstanding in this activity. If you already had a
good idea for an improved business model, you would probably already be using
that model. Ask most people to think about what a better business model would
look like, and they draw an initial blank. The equally blank stare you receive
is all the evidence that you need that the business model innovation slate is
empty now. So how do you move beyond what you know to create new ideas that can
help you generate better business models? Simplify the task at first. While most
minds boggle at coming up with new business models, almost everyone can provide
valuable observations and ideas that can be used as ingredients for better
business models. But the order of these simpler tasks is of critical importance.
Like a combination used to open a safe Brandon
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correct order and will not help in any other order. Otherwise, you can spend
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time you unsuccessfully looked for a misplaced object. What did you do? Chances
are, you kept reexamining the same places. If you didn't find it there the first
time, is it likely to be there the second time? Or the third? Drawing on that
experience, you will find that your odds of success are increased if you begin
by looking in places where you have not yet searched. Adding value for customers
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this dimension of creating the ultimate competitive advantage is rarely
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higher profit margins is a mistake for another reason. Many people who haven't
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looking at only your current customers, you are missing the larger number of
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is the opportunity to add value for customers' customers. Some may draw a blank
in this area. A good way to stimulate ideas is to spend time with customers'
customers, observing how they use your company's and your customer's offerings.
What problems do they have? What is most important in their minds now? What
opportunities are they missing? Take that fundamental evaluation one step
further back, and look at customern interesting Kelvin
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idea you come up with will make you feel creative, intelligent, diligent,
worthy, a