1, channel marketing, mainly to enhance brand awareness, increase end-user awareness of the product, not sold at this stage, but also for manufacturers, sales characterized by small orders, customers scattered, difficult to unified management and classification, but the manufacturers at this stage of strategy and development is primarily dependent on the level of activity channel customers;
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2, both channels and end, as the first stage of deepening awareness of end-user products increased dramatically, but because in the first stage, channel customers in conjunction with the manufacturer is not high, resulting in the application of the product hold and Terminal Services are not professional enough, leading to the end-user demand is relatively large, but also need direct docking with the manufacturer, rather than resorting to the home of channels, on the other hand, terminal manufacturers docking, but also directly pulled up the manufacturer's turnover, but profit is thus brought into the enterprise can profit? This is the third stage to discuss the;
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3, with the docking terminal manufacturers deepening, many manufacturers began to end the project as the most important and ignore the channel's development, connected to the question of whether the terminal with the manufacturer corresponding to the profits can be converted to corporate profits? The fact is not, terminal manufacturers and docking, for manufacturers in terms of service capacity is particularly prominent, driven by economic interests, manufacturers have to invest a lot of strength to the construction team building, supporting the construction, service and system construction aspect up, so that the profits into improving service system. And this process, manufacturers have produced a number of new distressed prices because the terminal project large or small and inconsistent, there is no specific profit and turnover ratio between the service force manufacturers to increase the lead to dramatic increase in human and material consumption, etc. and other issues.
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